September 2009

Tom Cruise and Crasher Squirrel: “We flew with Miyuki Hatoyama on the UFO!”

September 8, 2009

Tom Cruise, famed Hollywood actor and short guy, and Crasher Squirrel, the already-almost-forgotten-internet-meme, confirmed today they had flown with Japan’s soon-to-be First Lady, Miyuki Hatoyama, on a UFO to Venus repeatedly in Mr. Cruise’s previous life as a samurai warrior, during Mrs. Hatoyama’s vivid dreams, and while Crasher Squirrel was having a LSD flashback. Tom Cruise stated, [...]

Tagged as: crasher squirrel, humor, miyuki hatoyama, sexy squirrels, tom cruise, yukio hatoayama

59 Ways to Tell if You’re a Gaijin, not a Gaikokujin

September 6, 2009

You call yourself gaijin because you know it pisses off the newbie gaikokujin. You bow repeatedly when talking on the phone. You offer your business card before shaking hands with a visitor from overseas. You prefer Japanese Big Macs to American Big Macs. You can sing enka perfectly but Japanese colleagues still ask you to [...]

Tagged as: gaijin, humor, joke, nihonjin, satire, sexy girls, subway, train, TV

Crasher Squirrel: “I rode the UFO with Mrs. Hatoyama!”

September 4, 2009

(Tokyo, Japan) Crasher Squirrel confirmed in a press conference today the claim of Miyuki Hatoyama, wife of presumptive Japan Prime Minister, Yukio “the Bird” Hatoyama, that she had ridden a UFO to Venus. Crasher Squirrel said, “the UFO was bright and shiny, but the seats were a little small for my big gaijin squirrel ass. [...]

Tagged as: crasher squirrel, humor, joke, miyuki hatoyama, Salaryman, satire, sexy girls, ufo, venus

KitKat Flavors that Failed

September 2, 2009

Nestle’s KitKat chocolate snacks undergo a magical transformation in the hands of Japanese marketers. Unique flavors like roasted corn, baked potato, and apple vinegar delight (or disgust) many visitors to Japan. Clearly, the KitKat brand extension strategy is aiming for both publicity and micro-segmentation of target audiences in hopes of creating a “boom” hit product. [...]

Tagged as: advertising, food, humor, joke, kitkat, noriko sakai, noripi, snacks

Have a Break, Create a Custom KitKat!

September 2, 2009

Now you can design a custom box for your KitKats! Taking the idea of consumer-generated content to the extreme, Nestle Japan’s www.chocollabo.com site lets you choose design templates, add your own photos, and write your own copy. Japan is one of the most successful markets for KitKat and the brand is a cultural touchstone for [...]

Tagged as: advertising, advertising agency, design, kawaii, kitkat, trends

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